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Peter Ocean Media

FAQ

Questions I get asked.

The real ones, answered the way I'd answer them on a call.

What does a website from you cost?

Most small business sites land between a few thousand and the low five figures, depending on page count, how much content needs writing, and whether there are systems to integrate. You get a fixed price in writing before anything starts — I don't work on open-ended hourly arrangements for defined projects.

How long does a build take?

A straightforward marketing site is typically four to eight weeks from scope to launch. The variable is almost never the build — it's how quickly content, photography, and feedback come back. Projects that stall, stall on content.

What's the difference between SEO and AI search visibility?

Conventional SEO is about ranking in a list of links. AI search visibility is about being retrieved, understood, and cited when an assistant composes an answer instead of showing a list. The technical foundations overlap heavily — speed, crawlability, clean markup — but the content work differs: answer engines reward pages that state clear, specific, verifiable claims rather than pages optimized around keyword density.

Do you work with businesses outside your area?

Yes. Design, development, automation, and search work are done remotely and always have been — location makes no difference to any of them. Aerial photography and video are the exception, since those require me to physically be there; get in touch with the location and I'll tell you whether it's workable.

Can I hire you for drone work only?

Yes. Aerial photography and video are standalone services and a good portion of that work has nothing to do with websites. You don't need to be a web client to book a shoot.

What happens after launch — do I need a retainer?

No. You own the repository, the domain, and the hosting accounts outright, and the sites I build are static, so there's no plugin treadmill to maintain. Some clients want ongoing content, SEO, or feature work and keep a monthly arrangement; plenty of others take the handover, get a walkthrough, and manage it themselves. Both are fine.

Do you write the content, or do I?

Either. I'll write it if you want — copy is part of the design work, not a separate stage bolted on afterwards. If you'd rather write it yourself, I'll give you a page-by-page structure with word counts and the job each section is doing, which is much easier to write against than a blank document.

What do you build sites with?

Next.js and TypeScript, styled with Tailwind, deployed as static files to Cloudflare's edge network. No WordPress, no page builder, no plugin stack. That means the site is fast, costs very little to host, and has a small attack surface. If you specifically need a CMS your team edits daily, I'll wire in a headless one rather than compromise the front end.

Can you fix or improve my existing site instead of rebuilding it?

Often, yes, and it's usually the cheaper answer. If the underlying site is sound, targeted work on speed, structure, content, and markup can get most of the result for a fraction of a rebuild. I'll tell you honestly which situation you're in after looking at it.

Are you licensed to fly commercially?

Yes — commercial aerial work is flown licensed and insured, with airspace authorization handled before the shoot. Flights depend on weather and airspace class, so I'll be straight with you about what a given location and date realistically allow.

Start here

Tell me what you’re trying to build.

Send the details and I’ll reply with a straight answer on scope, timeline, and whether I’m the right person for it. If I’m not, I’ll say so.